Marketing for contractors, measured in booked jobs.
Barlo Digital helps HVAC, plumbing, roofing, electrical and general contractors turn searches into booked jobs: Google and Local Services Ads reported in booked jobs, websites that load fast on a phone, call tracking, local SEO, and an AI receptionist that answers every call. A director runs every account, and every service page publishes its price.
Director-led · senior-run · month-to-month management · every price published on its service page
Services for home-service companies
Start where the leak is: missed calls, a slow site, ads nobody can tie to a job, or no visibility in the map pack.
Field notes for contractors
- What 10 extra minutes of lead response time costs a home service business
- Why your Google Local Service Ads aren't spending (and the 6 things to check first)
- Your contractor website is costing you jobs (the data)
- How fast should a contractor website load?
- What does a contractor website audit catch?
- Which marketing brings your phone calls? Proving it without guesswork
- How do you track Google Ads phone-call conversions without double counting?
- Revenue per lead by channel: home services attribution that holds up
- Local 3-Pack: The Three Rankings That Capture 48% of Clicks
- How should roofing contractors prepare before a major storm?
More in the Field Notes library.
How we work
- Audit first: every engagement starts with an audit of your own numbers, and the audit fee is credited toward the work if you continue.
- A director on every account: senior operators do the work, nothing is handed to a junior, and there is no account-manager layer.
- Month-to-month: management plans carry no lock-in, so we keep the work by earning it.
- Published prices: every service page states its price, so you can compare before you call.
Frequently asked questions
Which trades do you work with?
HVAC, plumbing, roofing, electrical, general contractors and multi-trade home-service companies, from owner-operators to multi-truck shops.
How do you report results?
In booked jobs, not clicks. Local ad management includes call tracking, a weekly call review and a monthly booked-jobs report.
Do I need a new website before running ads?
Not always. If the site loads slowly or hides the phone number on a phone, fix that first: the contractor website and the mobile rebuild both go live in 72 hours.
Tell us your trade and your service area in a 15-minute call, and we will show you where jobs are slipping away before you spend another dollar.