About Barlo Digital
Barlo Digital is a director-led paid media and search agency serving US businesses remotely, founded in 2026 by Carlos Benavides, who brings fifteen years in direct-response marketing and more than $50M in lifetime ad spend. We run paid ads, tracking and measurement, local SEO and AI search, websites and AI automation for ecommerce brands, home-service companies and practices, and every price is published on the page that sells it.
Who runs your account
Carlos Benavides founded Barlo Digital and is its Director of Paid Media and Performance. He has fifteen years in direct-response marketing, more than $50M in lifetime ad spend, and a B.S. in Computer Science, which is why tracking here is built by hand. Before Barlo Digital he ran as many as 31 ad accounts at once, including Hasbro’s Southeast Asia marketplace stores, US direct-to-consumer brands and international finance brands. Verify him on LinkedIn.
How we work
- A director runs every account and the work is done at senior level. Nothing is handed to a junior, and there is no account-manager layer between you and the people doing the work.
- Every engagement starts with an audit of your own numbers, credited in full if you continue within 60 days. The audit scope page says exactly what each audit includes.
- Every price is published on the page that sells it, and management plans run month-to-month.
- Your ad accounts, data and tracking stay in your name.
Who we work with
- Ecommerce: Shopify and DTC brands that need paid ads, tracking, ad creative, Amazon PPC and AI automation.
- Home services: HVAC, plumbing, roofing and electrical companies that measure marketing in booked jobs.
- Practices: dental practices, med spas, veterinary clinics and law firms.
Every service, with its price, is listed in Services.
How Field Notes are made
Every Field Note starts from a question our buyers ask. First drafts are written with AI assistance from the sources linked on the page, then checked before publishing. A weekly check compares every recent figure with the page it cites, and anything a source no longer supports is corrected in place. Experience-based statements come from our founder, Carlos Benavides, and are attributed to him. We do not invent numbers, clients or testimonials. Read the Field Notes.
Where our results come from
The campaign results on this site come from accounts our founder, Carlos Benavides, ran in-house and at agencies before Barlo Digital, and they are presented as professional history. Brand logos show platforms operated and brands worked on in those roles, not clients or endorsements of Barlo Digital. Client case studies appear only when they are named, verified in the ad platform and approved by the client.
Contact
Email [email protected] or book a call. We work US business hours with clients worldwide.