Insurance agency lead generation

Business owners, booked before renewal.
Your producers run every meeting.

Outbound appointment setting for commercial insurance agencies and benefits brokers, never personal lines. A dedicated caller works your target accounts full time on US Eastern hours and books meetings with business owners for your producers, ahead of renewal. The caller schedules only, never discussing coverage or price. Programs start at $4,500 a month plus a fee from $250 per held meeting. No-shows, cancellations and mismatches are never billed.

Never billed: no-shows, cancellations, mismatches · stop at the end of any month · pilots end on their own

Most agencies face the same choice: let producers prospect between service work, hire another producer and wait about 3 years for their commissions to cover the cost (TeamIQ, May 2026), or buy meetings. One specialist publishes $300 to $550 per confirmed commercial insurance meeting (VA Horizon, August 2026), and appointment-setting retainers for insurance and final expense run $2,500 to $8,000 a month (Hit Rate Solutions, April 2026). This works differently: you fund a dedicated caller at a price fixed before you sign, the caller books business owners ahead of renewal and never talks coverage, and the meeting fee is charged only for held meetings that match your written criteria.

Director-led: a director sets the niche, account size and renewal window with you, checks call quality against the approved script and reviews every meeting against your written criteria before it reaches a producer’s calendar.

An empty conference room at night, rain on the windows, a narrow volt-green spotlight on one empty leather chair and a closed black binder with a pen
Pricing

You pay for the caller, and for meetings you accept

Programs start at $4,500 a month

Three parts, and no other fees: a monthly program fee, a one-time launch fee in month 1, and a fee for each held meeting that matches your written criteria. None of them depends on a bound policy, the premium or a share of your commission.

Monthly program fee · paid before each month starts
  • Dedicated outbound caller: full time on US Eastern business hours, recruited, trained and supervised by us to schedule only, never to discuss coverage, quote or advise on a policy
  • Account data: business data for your niche, public filings such as Form 5500 for benefits prospects and the federal motor carrier census for trucking, direct dials and mobile numbers, email verification
  • Do-not-call compliance: every number scrubbed monthly against the federal and state do-not-call lists and a litigator list, every mobile treated as a consumer number, stop requests honored on every channel
  • Calling and LinkedIn: phone seats and US calling minutes for live, manually dialed calls, caller ID that rings back to a line that takes do-not-call requests, LinkedIn Sales Navigator seats
  • Supporting email: inboxes on separate sending domains, warmup, placement tests
  • Program management: qualification review of every meeting before a producer sees it, call quality checks against the approved script, a weekly report
Launch fee · month 1 only

Your account list built for your niche and account size, the sending domains, recruiting and onboarding your caller, the scheduling-only script and written qualification criteria for your approval, and a compliance review of that script and the state rules that apply to your calls, finished before the first call.

Meeting fee · from $250 per held meeting that matches your criteria

Set by your niche and account size, and confirmed on a short scoping call. It includes the caller’s commission, which is paid per meeting and never per policy. No-shows, cancellations and mismatches are never billed.

Pilot · 30 or 60 days

Under a spending cap you set. Total fees never pass it unless you raise it in writing, and the pilot ends on its own, with no auto-renewal.

Never billed: no-shows, cancellations, mismatches · 5 business days to dispute · stop at the end of any month

What you get

  • A caller who works only your accounts: full time on US Eastern business hours, live and manually dialed, introducing your agency by name, from a script you approved.
  • Criteria in writing before the first call: class of business, size by headcount, payroll or fleet, the decision maker (owner, CFO or HR director) and a renewal inside the window you set, for example 60 to 150 days out. Existing clients and open opportunities are left out.
  • Renewal dates worked ahead: when a renewal is too far out for a meeting, the caller records the month and the current carrier and calls back as it comes into your window.
  • A written brief with every meeting: who is coming, their renewal month and current carrier, the questions they want your producer to answer, in their own words, and how each criterion was checked.
  • Your main domain kept out of it: supporting email goes out from separate sending domains, warmed up and placement-tested.
  • A weekly report: calls made, conversations, renewal dates collected, meetings booked and held, and the notes from our call quality checks.
Terms

You can stop at the end of any month

  • Minimum one month. Either side can stop at the end of any month with 7 days’ notice.
  • A pilot runs 30 or 60 days under a spending cap you set, ends on its own, with no auto-renewal. Continuing takes a new signed order.
  • The monthly fee is paid before each month starts and is not refunded once the month starts. If calling stops for more than 5 business days on our side, those days are credited.
  • The meeting fee is charged only for held meetings that match your written criteria. No-shows, cancellations and mismatches are never billed.
  • You have 5 business days after a meeting to dispute it. An upheld dispute is settled by credit or refund; a replacement meeting is only ever your choice.
  • You approve the criteria, the call script and every email in writing before outreach starts.
  • The caller schedules only. The caller never discusses coverage, never quotes, and never recommends, compares or negotiates a policy. A licensed producer from your agency runs every meeting.
  • Nothing you pay us, and nothing we pay the caller, depends on a bound policy, the premium or a share of your commission.
  • Calls go to businesses only, for commercial property and casualty or employee benefits, never to consumers. For now we do not take on Michigan agencies, because Michigan’s insurance code limits what agents may pay for leads.

Three questions to ask any appointment-setting vendor

Ask these before you sign with anyone. Our answers are on this page, in writing:

  1. “What does my monthly fee pay for?” A retainer with nothing listed behind it is hard to judge. Here: a dedicated caller, account data and do-not-call scrubbing, calling and LinkedIn tools, supporting email and program management.
  2. “Do I pay for booked meetings or held ones?” Booked means you pay for no-shows. Here: the meeting fee applies only to held meetings that match your written criteria.
  3. “What will your caller say about coverage and price?” The right answer is nothing. A caller who describes coverage or price turns the call into solicitation and exposes your producer. Here: the caller schedules only, from a script you approve, and your licensed producer runs every meeting.

Ask us all three on the call. A vague answer to any of them means do not buy, from us or anyone.

Frequently asked questions

How much does it cost?

Three parts: a monthly program fee, a one-time launch fee in month 1, and a fee for each held meeting that matches your written criteria. Programs start at $4,500 a month and the meeting fee starts at $250. The launch fee covers the setup and a compliance review of the scheduling-only script before the first call. The monthly and meeting fees depend on your niche and account size, so we confirm them on a short scoping call. A pilot runs 30 or 60 days under a spending cap you set.

Can an unlicensed appointment setter book meetings for an insurance agency?

We do not give legal advice, so here is what we do. Producer licensing laws cover selling, soliciting and negotiating insurance, so the caller stays out of all three. The caller introduces your agency, asks who handles the business’s insurance, when it renews and who the current carrier is, and offers time with your licensed producer. The caller never discusses coverage, never quotes, and never recommends, compares or negotiates a policy. For benefits groups, that includes plan design and savings. Those questions go to your producer, who runs every meeting. Nothing paid to us or to the caller depends on a bound policy. Before the first call, the launch work includes a compliance review of the script and the state rules that apply to your calls, and you approve the script in writing.

Which calling rules do you follow?

Calls to business lines are generally outside the do-not-call rules, but many owners answer on a mobile. So we scrub every number each month against the federal and state do-not-call lists and a litigator list, and treat every mobile as a consumer number. Every call is live and dialed by hand: no autodialer, no voicemail drops, no recorded or AI voices. We send no texts unless you hold written consent. We call only between 9 am and 8 pm in the prospect’s time zone, with no more than 3 attempts per person in 24 hours. Caller ID rings back to a line that takes do-not-call requests, any recording is announced at the start, and a stop request is honored on every channel and kept on file for 10 years.

Do you call for personal lines, life or Medicare?

No. This program books meetings with businesses only, for commercial property and casualty or employee benefits. We do not call consumers for personal lines, life, final expense, annuities or individual health, where the full consumer calling rules apply. We never cold call for Medicare Advantage or Part D, where federal rules ban telephone solicitation, and we stay out of 401(k) plans, which fall under securities rules. If your agency writes both personal and commercial lines, we call only for the commercial and benefits side.

How many meetings will we get?

We do not promise a number. Volume depends on your niche, your account size and how many accounts renew inside your window. Month 1 is mostly setup and the compliance review, and because renewals are worked months ahead, meetings build as renewals come into your window. On the scoping call we give you a planning estimate, never a guarantee, and the weekly report shows the real numbers as they come in.

What counts as a held meeting?

One where the business owner or decision maker actually met your producer, by phone, video or in person. The meeting fee applies only when a held meeting also matches the criteria you approved in writing and the business is not already your client or an open opportunity, so a no-show, a cancellation or a mismatch is never billed. The definitions are in the agreement, not a conversation after the fact.

We tried appointment setters before and got quote shoppers.

Quote shoppers usually come from billing per booking with no written spec. Here your criteria are written down and approved before the first call, from class of business and size to the decision maker and the renewal window. Every meeting arrives with a written brief showing how each criterion was checked, and you have 5 business days after a meeting to dispute it. An upheld dispute is settled by credit or refund.

Why a monthly fee instead of paying only per meeting?

Because the caller, the data and the tools cost the same whether a month goes well or not. Without a monthly fee, a vendor has to price that risk into a higher meeting fee or cut the work when meetings are slow. Insurance adds a second reason: many calls end with a renewal date rather than a meeting, and the monthly fee pays for that work until the renewal comes into your window. The meeting fee is charged only for held meetings that match your criteria.

What do you need from us to start?

The classes of business your carriers have an appetite for, the account sizes your producers want, the renewal window you want meetings in, your producers’ calendars, and a 30-minute call to agree the criteria. In month 1 we build the account list, set up the sending domains, recruit and train your caller, complete the compliance review, and send you the script and written criteria to approve. Bring a profile of your best commercial accounts or benefits groups.

Scope it in 15 minutes

Tell us which accounts your producers want to write, and we will tell you whether outbound calling fits your niche and what a 30 or 60 day pilot under your cap would cover. We confirm both fees after the call.

Never billed: no-shows, cancellations, mismatches · stop at the end of any month
Book a 15-min call See pricing