Amazon PPC management pricing

Amazon PPC management, priced on ad spend and never on your sales.

Our fee is $2,000 a month or 10% of Amazon ad spend, whichever is greater, stepping down to 7% as you grow. Some Amazon agencies take a share of your revenue instead, organic orders included, or hold you to a 3-to-12-month term. Ours is month-to-month, and every decision is steered by TACoS: ad spend against all of your Amazon sales.

Director-led and senior-run: nothing is handed to a junior, and there are no handoffs. Our founder, Carlos Benavides, has managed $50M+ in paid media, marketplace stores included. Every recommendation we make is tied to your own account’s numbers.

No setup fee · no share of sales · month-to-month · you own the account

A marketplace search grid drawn in volt-green light, one product card lifting toward a search bar on a beam of light
0%of your sales. The fee is worked out on Amazon ad spend alone, from Amazon’s own invoices.
$0setup fee. The first two weeks are the audit and the rebuild, inside the first month’s fee.
WeeklyTACoS and ACoS scorecard, so you can see whether ads grow the whole account or just buy orders.
Plans and prices

One fee per brand, set by your Amazon ad spend

Each plan has a monthly floor and a percentage of Amazon ad spend, and you pay whichever is greater. Each plan’s floor is where the one before it ends, so the fee never jumps as you grow. Sponsored Products, Brands and Display sit under the one fee; DSP is billed on its own spend.

Launch
$2,000/mo
or 10% of Amazon ad spend, whichever is greater
Up to $30k a month in Amazon ad spend, best from $8k
  • Sponsored Products, Brands and Display, one fee
  • Campaigns split into research, performance and brand defense
  • Search terms harvested and negated every week
  • Bids set by placement and by margin
  • Weekly TACoS scorecard against total sales
Growth
$3,000/mo
or 9% of Amazon ad spend, whichever is greater
$30k to $100k a month in Amazon ad spend
  • Everything in Launch
  • Sponsored Brands video and Store direction
  • Dayparting and budget pacing
  • Amazon Marketing Cloud audiences where eligible
  • Monthly review with the director
Scale
$9,000/mo
or 7% of Amazon ad spend, whichever is greater
$100k a month and up
  • Everything in Growth
  • A DSP plan, with DSP billed at 10% of its spend
  • Budget planned by catalog margin
  • More than one marketplace, one structure
  • Quarterly planning with the director
DSP10%of DSP spendOn top of the plan fee, from $10,000 a month of DSP spend. DSP spend does not count toward the plan’s Amazon ad spend.
Listing and A+ package$1,500/moTitles, bullets, backend search terms and A+ content, rewritten in the order the search-term data ranks them.
Listing feedbackIn the feeNotes on titles, main images, price and reviews from the search-term data come with every plan.

Prepay a quarter for 5% off, six months for 10% · founding clients: the first three brands get 25% off list in exchange for named case-study rights · running Meta and Google too? Ecommerce ad pricing

Fee calculator

Your monthly fee at your Amazon ad spend

Set your monthly Amazon ad spend to see your plan and your fee.

Ad types you run or want to run

Sponsored Products, Brands and Display are in the plan fee. DSP is billed at 10% of its own spend, from $10,000 a month.

$12,000
Listing and A+ content on top
Billing
Our fee at each Amazon ad spendRange of published Amazon agency fees
Your plan
Launch
$2,000/mo management
The $2,000 floor, which covers spend up to $20,000 at 10%
That is 16.7% of your ad spend

Published agency fees at this spend: about $1,650 to $2,800 a month.

Listings: feedback from the search-term data is in the plan
Listings and A+ on top: $0
Monthly total
$2,000/mo
Month-to-month at full rate
  • Sponsored Products, Brands and Display, one fee
  • Campaigns split into research, performance and brand defense
  • Search terms harvested and negated every week
  • Bids set by placement and by margin
  • Weekly TACoS scorecard against total sales

The fee is worked out on each month’s actual Amazon ad spend, from Amazon’s own invoices. Organic sales never count.

ACoS and TACoS calculator

Your ACoS and TACoS from last month’s numbers

Four numbers from Seller Central and the Amazon Ads console, last month. ACoS only sees sales Amazon credits to an ad. TACoS divides ad spend by every Amazon sale, so it shows whether ads are growing the whole account or buying orders you would have had anyway.

ACoS30%ad spend divided by ad sales
TACoS10%ad spend divided by all sales
Sold without an ad66.7%of all Amazon sales

Every $1 of ad-attributed sales cost 30 cents in ads. Ads cost 10% of everything you sold on Amazon, and 66.7% of sales came without an ad click. Your ACoS sits 5 points under your 35% margin before ads, so ad sales are profitable at the unit level.

Now check the trend: if TACoS has been flat or falling for three months while total sales grow, your ads are doing their job, and you may not need us.

Price comparison

Our fee is inside or below the published range at every spend level

Monthly fees from four Amazon agencies that publish their prices, worked out at each spend level. The large Amazon agencies quote privately, so they are not included.

$10ka month in ad spend
$2,000 ours$1,500–$2,550 published
$25ka month in ad spend
$2,500 ours$2,600–$4,150 published
$50ka month in ad spend
$4,500 ours$3,750–$6,750 published
$100ka month in ad spend
$9,000 ours$6,000–$12,000 published
$250ka month in ad spend
$17,500 ours$12,750–$27,750 published
Published rangeBarlo Digital
Sources and method

Fees computed from each agency’s published formula, pages read on October 3, 2026: Ad Badger’s managed service ($975 base plus 8% of spend, $2,500 minimum), WebFX Amazon pricing (15%, 12% and 10% tiers with minimums), PPC Adviser ($1,499 plus 1.5% of ad revenue) and Sellrbox’s managed edition ($1,499 plus 3.5% of managed ad revenue). The last two charge on ad revenue, so we assumed a ROAS of 3 (an ACoS of about 33%) to put them on the same scale. Offshore flat-fee offers from $499 a month are left out. The listing figure in the terms below is WebFX’s published listing optimization price, $1,350 to $4,775 a month. Market context: industry guides put Amazon PPC management at 10 to 20% of ad spend with $1,000 to $2,500 minimums, and setup fees, where charged, at $500 to $2,500.

Ad types

What we run inside the Amazon Ads console

Sponsored Products, Sponsored Brands, Sponsored Display and DSP, run under one plan.

Sponsored Products

The workhorse

Product ads in search results and on product pages, where most Amazon budgets do most of their work.

In your plan’s fee

Sponsored Products: built in three layers

Research campaigns find the search terms that convert, performance campaigns buy them at the right bid, and brand defense keeps competitors off your own name.

  • Search terms harvested into exact match every week
  • Negatives so you stop paying for terms that never sell
  • Bids by placement: top of search, product pages, the rest
Sponsored Brands

Your brand above the results

Headline ads with your logo and several products, sending shoppers to your Store or a product.

In your plan’s fee

Sponsored Brands: own the top of the page

Brand registry is required. We use it to defend your brand searches and to win category searches with more than one product in view.

  • Headline copy tested against your best-selling products
  • Store pages that the ads land on
  • New-to-brand numbers in the weekly scorecard
Sponsored Brands video

Video in search results

Short product video in the middle of the results, the placement shoppers notice.

In your plan’s fee

Sponsored Brands video: motion in a static page

One product, a few seconds, no sound needed. We direct it and run it; if you need the video made, it comes from a creative package.

  • Video placements read separately from static ones
  • Landing on the product, not the Store, when it sells better
Sponsored Display

Retargeting on and off Amazon

Reach people who viewed your products, or shoppers on competitor product pages.

In your plan’s fee

Sponsored Display: second chances

Views retargeting and product targeting on competitor pages. It earns budget only when it brings back shoppers who would not have returned on their own.

  • Views remarketing with sensible lookback windows
  • Competitor product targeting by category
DSP

Amazon’s programmatic display

Audiences built from Amazon’s shopping data, on and off Amazon.

10% of DSP spend

DSP: when the account is ready for it

DSP needs a budget of its own to learn, and agency-managed DSP is commonly cited at $10,000 to $15,000 a month. We start it when the sponsored ads are healthy and the budget is there, not before.

  • Retargeting and conquesting audiences
  • Billed at 10% of DSP spend on top of the plan fee, from $10,000 a month of DSP spend
Amazon Marketing Cloud

Answers from Amazon’s own data

Which ads actually lead to purchases, measured across the whole path.

In your plan’s fee

Amazon Marketing Cloud: where eligible

Path-to-purchase questions that the console cannot answer, such as which ad types work together, and audiences built from them for Sponsored ads and DSP.

  • Overlap and path-to-purchase analysis
  • Audiences pushed back into campaigns
Terms compared

Our terms next to typical agency terms

Setup fees, minimum terms, account ownership and reporting, next to what is common in the market. Ask any agency you are talking to the same questions.

What to checkCommon in the marketHere
What the fee is based onA percentage of ad spend, a share of ad revenue, or a share of total revenue above a baselineAd spend only, never your sales
Setup fee$500 to $2,500 where it is chargedNone. The rebuild is inside month one
Minimum termA 3-month minimum is common; some run annual contracts with 90 days’ noticeNone. Month-to-month, no exit fee
DSPUsually priced separately: 10 to 15% of DSP spend or $3,000 to $8,000 a month10% of DSP spend, from $10,000 a month
Listings and A+ contentUsually a separate charge; one published sheet runs $1,350 to $4,775 a month$1,500 a month as a package; feedback is in the fee
Who owns the accountAsk whose console the campaigns live inYou do. We work in your console
What gets reportedAsk whether the report shows TACoS or only ACoSTACoS and ACoS weekly, against total sales
How it works

From the call to the first TACoS scorecard

  1. The callFifteen minutes on your catalog, your margins and last month’s numbers. If the fee would be a poor use of your budget, we say so.
  2. AccessYou add us as a user in your Amazon Ads console. Nothing moves to an agency account.
  3. Weeks 1 and 2The audit and the rebuild: campaign structure, a search-term harvest, negatives and bids by placement. Inside the first month’s fee.
  4. Every weekA scorecard of TACoS, ACoS, total sales and new-to-brand orders, with the changes we made and why.
  5. Every 30 daysYou decide again. Month-to-month means the plan has to keep earning its place.

Amazon PPC pricing FAQ

How much does Amazon PPC management cost?

Published price sheets put it at about $1,500 to $2,500 a month at $10,000 of Amazon ad spend, and pricing guides cite 10 to 20% of ad spend with $1,000 to $2,500 minimums. Ours is $2,000 a month or 10% of Amazon ad spend, whichever is greater, stepping down to 9% from $30,000 and 7% from $100,000 a month.

Do you take a percentage of my sales?

No. Some Amazon agencies charge a share of ad revenue or of total revenue, which means they are paid on orders that would have come anyway. Our fee is worked out on Amazon ad spend alone, from Amazon’s own invoices.

Is there a setup fee?

No. The first two weeks are the audit and the rebuild (structure, the search-term harvest, negatives and bids) and they sit inside the first month’s fee. Pricing guides put Amazon setup fees at $500 to $2,500 where they are charged.

Is there a contract or a minimum term?

No. Plans run month-to-month at full rate, and you can leave any month with no exit fee. Prepaying a quarter takes 5% off and prepaying six months takes 10% off.

How is DSP priced?

On its own: 10% of DSP spend on top of the plan fee, from $10,000 a month of DSP spend, and DSP spend does not count toward the plan’s Amazon ad spend. DSP needs a budget of its own to learn, commonly cited at $10,000 to $15,000 a month for agency-managed DSP, so we start it when the sponsored ads are healthy rather than on day one.

Why do you steer by TACoS instead of ACoS?

ACoS only sees the sales Amazon credits to an ad. TACoS divides ad spend by all of your Amazon sales, so it shows whether ads are growing the whole account or buying orders you would have had anyway. We report both every week and make budget decisions on TACoS.

Do you write listings and A+ content?

Yes, as a package: $1,500 a month for titles, bullets, backend search terms and A+ content, rewritten in the order the search-term data ranks them. Every plan also includes listing feedback, because ads cannot fix a listing that does not convert: titles, main images, price and reviews. Photography is not included, and Sponsored Brands video can come from a creative package.

What is the minimum Amazon ad spend?

Management makes sense from about $8,000 a month in Amazon ad spend. Below that, the $2,000 floor is a quarter or more of the budget, and we will tell you so on the call.

Who owns the campaigns and the data?

You do. We work inside your own Amazon Ads console with access you grant and can remove at any time, and the campaigns and their history stay with you if you leave.

From $2,000 a month: Amazon PPC management

Book fifteen minutes with the director who would run your account. Bring last month’s ad spend, ad sales and total sales, and you will leave the call with your TACoS read and the fee for your account, whether or not you hire us.

No setup fee · no share of sales · month-to-month · you own the account

Selling on your own store too? Ecommerce ad pricing for Meta, Google and TikTok · ad creative pricing

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