Director-led marketing agency · ads, tracking, SEO, websites, AI

Your ad account isleaking money.

We run paid ads, tracking, SEO, websites, lead response and AI automation for online stores and local businesses, with a director on every account. Most clients start with a $497 audit that finds the leaks in their own numbers within 24–48 hours. Independent account analyses put average SMB Google Ads waste near 36% of spend: run that against yours below.

Stays on this page. Nothing is sent anywhere. Every dollar figure it shows is an illustrative industry range, not your account.

Delivered 24–48h after you grant read-only access · no lock-in · 3+ documented leaks or it’s free, credited 100% if we work together
Get my $497 audit →
$50M+ad spend managed by our founder
4.0x+ average blended ROAS
48haudit delivery, timestamped from access
15+years in paid ads, our founder

Barlo Digital: director-led, senior-run. Nothing gets handed to a junior

  • Senior-level work only
  • Measurement-first growth
  • 24–48h audit delivery
  • A director on every account
  • Built for speed and conversion

Platforms we run daily

Google AdsMetaFacebookInstagramTikTokLinkedInYouTubeAmazon AdsLazada CPASShopeeYahoo AdvertisingMicrosoft AdsReddit AdsPinterest AdstvScientificRoku AdsComcast AdvertisingSamsung AdsVibe.coGoogle Analytics 4Google Tag ManagerGoHighLevel

Brands Carlos has run campaigns for (in-house and agency roles)

HasbroboAtAIAChinabankL'Oréal ProfessionnelAlex MillÉliouFuegoJolie Skin CoHolden EnterprisesCarmen's BestBlade.phThe DB MethodCramer Sports MedicineActive Ankle
The problem

Three places ad accounts
lose money

  1. $1,127/mo

    wasted by the typical small-business Google Ads account. Independent analyses put average waste near 36% of spend. At a typical ~$3,100/mo budget, that’s $1,127 going to searches, audiences, and placements that never convert. Run your own numbers in the ad-waste calculator.

  2. 30–50%

    of conversions go unreported when tracking is browser-only, the post-iOS signal loss that industry measurement studies keep documenting. Broken data trains the algorithm to find the wrong customers, so you pay for the miss twice. The $497 tracking audit shows how much of yours goes missing.

  3. 20–30

    genuinely different creatives per month is what Meta’s current delivery system rewards. Platform studies keep tying creative volume to materially higher returns. Most accounts run four tired ads. See what a month of fresh creative costs.

$497 · 3+ documented leaks or it’s free · credited 100% within 60 days

Services

2-minute leak check: a free quiz that finds your biggest leak
The audit

Six deliverables, with every
finding priced in dollars

A director reviews your tracking, ad spend and lead follow-up, records a video walkthrough, and sends a written fix list you keep either way.

  • Delivered in 24–48h
  • 3+ documented leaks or it’s free
  • Credited 100% within 60 days
  • Read-only access, no edit rights
  1. 01

    Tracking leak map

    Pixel health, GA4 events, CAPI deduplication, consent mode: every break in the measurement stack, documented with screenshots.

  2. 02

    Wasted-spend diagnosis

    Where budget is going to searches, audiences, and placements that never convert, priced in your account’s own dollars.

  3. 03

    Attribution and measurement review

    What your dashboard over-counts, under-counts, and double-counts, plus which decisions that distortion is quietly driving.

  4. 04

    Lead-response friction review

    What happens after the click: forms, follow-up speed, missed calls. These are the leaks that open after your ads did their job.

  5. 05

    Priority fix list

    Every finding ordered by dollar impact, not difficulty. Run it yourself, hand it to your team, or have Barlo Digital do it.

  6. 06

    Next-step recommendation

    A director-level read on what’s actually limiting growth, and what we would do first if it were our account.

How it works

From payment to findings in four steps

  1. Day 0

    Pay + grant read-only access

    Pick your audit, then a 2-minute checklist walks you through giving read-only access to your ad accounts / GA4 / GTM (Search Console for SEO). We never need edit rights. No card on file, nothing auto-renews.

  2. Access → clock starts

    The 48-hour clock begins

    The moment access is confirmed, your 48-hour turnaround starts. That’s the fair clock, since we can’t audit an account we can’t see yet.

  3. Within 48h

    A director runs the teardown

    Every paid channel for your brand, plus tracking and funnel. Each finding is tied to the revenue it distorts in your own numbers, recorded as a 10–15 min walkthrough video.

  4. After

    Findings become the roadmap

    You get the video + prioritized fix list. Run the fixes yourself, hand them to your team, or book a call to have us fix or manage it. The fee credits 100% toward a retainer within 60 days.

Read-only access · no lock-in · 60 days to decide about the credit
Results

Results from ad accounts
our founder has run

Results below are from accounts Carlos ran in in-house and agency roles, before founding Barlo Digital. Screenshots are redacted where clients requested. On a call, he’ll break any of these down to the campaign level: strategy, structure, what went wrong before it went right, and what he’d do differently.

Ads Manager screenshot: $381,910 conversion value on $100,175 spend
$381,910revenue
$100,175ad spend
3.81xavg ROAS

D2C account: 623 campaigns, one clean month

Restructured fragmented ABO chaos (budget per ad set) into consolidated CBO (one campaign budget), cut audience overlap ~60%, moved top performers to ROAS-goal bidding. The screenshot is the month it clicked.

Ads Manager screenshot: $850,603 conversion value on $255,342 spend
$850,603revenue
$255,342ad spend
3.33xavg ROAS

Scale campaign: $255K deployed without ROAS collapse

60-day CPA trend analysis found the three campaigns that could take budget. 2x multipliers applied in steps, guardrails at the ad-set level. Top campaign held 4.67x.

Ad-level screenshot: 9.93 ROAS retargeting ad
9.93xtop ad ROAS
6.38xscale variant
4xabove target

Retargeting rebuilt: goal was 2.5x, delivered 9.93x

Isolated warm audiences, ROAS-goal bidding, six hook variants tested head-to-head. The winning creative was scaled the day the data confirmed it.

Ads Manager campaign table from the funnel-rebuild engagement
47.6%checkout → purchase
90%product view rate
3friction steps removed

Funnel rebuild: the ad was never the problem

GA4 funnel analysis on a $200–$350 product showed checkout bleeding. Removed three friction steps; completion hit 47.6%. Ads got credit; the data layer did the work.

Same teardown process · 24–48h · 3+ documented leaks or it’s free
AI receptionist

Every call and web form answered
in seconds, day and night

The classic lead-response studies are blunt: answer inside 5 minutes and conversion runs near 21%; wait until tomorrow and it’s 2.3%. Only about 7% of businesses hit the window, which is exactly why the ones that do, win. Barlo Digital’s response systems run 24/7, and every reply is timestamped so you can audit the promise.

  • Missed calls get a text back before the caller reaches your competitor.
  • Form fills get a useful first reply (not an autoresponder) any hour.
  • Every response is logged. You see the SLA report monthly, timestamps included.
  • This site practices it. Loads in under a second; write to us and clock the reply.
Test my response time →
Our approach

We fix tracking first, so every
dollar after it is measured

The other services follow in the order your business needs them, and every engagement starts with an audit.

01 · Tracking and measurement

GA4, GTM, server-side, Meta CAPI. Find what your pixels are lying about, then fix the data layer.

Your dashboard is lying. We can prove it for $497.

Hands-on GA4, Google Tag Manager, server-side and Conversions API work. Firms that charge $2,000 to $5,000 for this audit bill for manual hours; most of ours is automated, which is why it costs $497.

  • 24–48h turnaround: pixel health, GA4 events, CAPI dedup, consent mode, all with evidence screenshots
  • Want it fixed, not just found? Measurement Rescue: a fixed fee from $2,000 to $3,500
  • Every finding shows the revenue it distorts, in dollars

$497 Tracking Audit, credited 100% against any project or retainer within 60 days

24–48h · 3+ documented leaks or it’s free · no lock-in
02 · Paid ads management

Meta, Google, TikTok: full-funnel management with the creative volume modern delivery demands.

Director-level media buying, creative volume included.

Meta, Google, TikTok, run at senior level under a director who has managed $50M+ and still reads search-term reports twice a week.

  • Full-funnel structure: prospecting → retargeting → retention, with budget guardrails
  • 20–30 fresh creatives a month, the volume modern delivery algorithms reward
  • Tracking drift checks and a weekly scorecard that shows spend → revenue, not vanity metrics

Starts with the $1,000 Senior Audit, credited 100% · management from $2,000/mo

Every price or starting price published: ecommerce ad management from $2,000/mo · Amazon PPC management from $2,000/mo · ad creative and UGC from $1,750/mo

Running a local business? Local ad management covers Google Search, Local Services Ads and Meta, priced on its own page.

03 · B2B appointment setting

A dedicated caller books sales meetings that match your written criteria. No-shows are never billed.

A full-time caller on your pipeline. No SDR to hire.

The AI-SDR wave burned a lot of teams. This is the opposite: a person calling live from a script you approved, and a meeting fee charged only for held meetings that match your criteria.

  • No-shows, cancellations and mismatches are never billed
  • The monthly fee funds the caller, contact data, calling and LinkedIn tools, supporting email and program management
  • Published estimates put an in-house SDR at about $700 to $1,822 per meeting (SalesHive and CIENCE, 2026)

From $5,000/mo plus from $250 per held meeting · 30 or 60 day pilots under a cap you set

04 · AI receptionist and lead response

Every call and form answered in under 5 minutes, 24/7, for home-service businesses that lose jobs to voicemail.

Most contractors never answer within the hour. Be the one who does.

HVAC, plumbing, cleaning, electrical: your leads call your competitor when you don’t pick up. The system answers every call and form in seconds, booked straight into your calendar.

  • Missed-call text-back + 24/7 AI receptionist + instant booking
  • Review engine and Google Business Profile management in the Growth tier
  • One recovered $400 job pays the month. The math is that simple

From $597/mo · Growth $1,297/mo · setup in 48 hours

05 · Storm response for roofers

Hail hits, we deploy: verified-address campaigns live inside 72 hours of the event.

Hail hits Tuesday. The roofer who
calls first books the street.

Hail-verified addresses, campaign live within 72 hours, intake wired for 5-minute response. Industry benchmarks put storm-job close rates at 45–65% against average insurance payouts near $12,000, arithmetic that makes one sat inspection worth roughly $2,100 in expected margin to a roofer.

  • $4,500 Storm-Response Build: hail overlay → targeting → landing page → ads live
  • Sat storm inspections at $350: exclusive, address-verified, no-shows replaced
  • Season retainer ($4,000/mo, Apr–Oct) covers every qualifying event in your metros

$4,500 one-time build · live in 48–72h from the event

06 · Website design

Sub-second sites on the exact stack that built this one: copy, licensed imagery, tracking baked, live in 7 days.

Fast websites built to turn visits into calls.

Every site starts with your competitors, then copy in your voice, licensed images, the build and the launch. Roughly half of mobile sites fail Google’s own speed test; ours have to pass it to ship. This site is built the same way, so test it on PageSpeed.

  • Launch tier live in 7 days: sub-second loads, PSI 90+ gate, mobile-first
  • Tracking, schema, and AI-search readiness baked in, not bolted on later
  • Every image licensed and logged; copy approved by you before a line is built

Launch $1,997 · Growth $4,000 · Flagship $7,500 (or $625/mo × 12) · care plans from $97/mo

PSI 90+ or it doesn’t ship · copy approved by you before build · no lock-in
07 · Local SEO and AI search

SEO, Maps, and AI answers in one system. Own the 3-pack, the organic results, and the answer engines. Evidence-cited, white-hat, earned instead of rented.

Your customers now ask AI. Are you the answer it gives?

Two battlegrounds in 2026: the local 3-pack, where click studies put roughly 44% of local clicks, and AI Overviews, which independent studies show can cut the top result’s clicks by more than half when they appear. The $497 audit shows exactly where you stand on both, with screenshots. Our own study shows which sites Google’s AI Overviews cite across 117 marketing searches.

  • Local: GBP, citations, reviews, maps-grid tracking on your money keywords
  • AI search: answer-block architecture, llms.txt (a site index built for AI crawlers), AI-citation targets, baseline → delta reporting
  • White-hat only, no ranking promises. Growth phase is 4–12 months and we say so upfront

Search Audit $497 (credited) · Maps and Local $997/mo · Organic Growth $2,997/mo · AI Answers $1,997/mo on its own, or +$997/mo added to our Maps and Local or Organic Growth · Total Search (all three) $4,497/mo, about 10% under itemized · Maps and Local plus Organic Growth together take 10% off

08 · AI automation

Workflows, team assistants and customer-facing agents, built on your own tools and accounts. Every one is priced before we build it.

Hand the repetitive work to software, and see the payback first.

We list the repetitive jobs in your business, price each automation before anything is built, and build only the ones that earn back their cost within a year on your own numbers. Usage runs on your accounts at cost, and you own every workflow and prompt.

  • Workflows that keep your tools in step: orders, contacts, invoices, reminders
  • AI workflows and team assistants that read, sort and draft, with a person where it matters
  • Customer-facing agents that draft for two weeks while your team approves every reply

$1,500 audit, credited in full · builds from $1,500 · run plans from $750/mo

Fixed build prices · usage at cost · month-to-month · you own everything
About our results

Where our results come from

Every campaign result on this site comes from accounts our founder, Carlos Benavides, ran in-house and at agencies before Barlo Digital. Client reviews will be added once clients approve them, named and taken from the ad platform.

The Founding Client Program

The deal
The first three clients in each service line take 25% off list price, locked for 12 months.
The exchange
When results land, we publish them: your company name and the real platform numbers. You approve the facts before anything goes public. No testimonial required, ever; the discount buys publication rights, not praise.
The catch
Only scarcity: three slots per service. When they fill, the founding rate is gone, and this section starts filling with receipts.

What will appear here

Format
Named case studies: company, spend, and results, screenshotted from the ad platform, not typed into a slide.
Standard
Founding-client results publish with the discount arrangement disclosed, per FTC endorsement rules. Receipts, including the ones about us.
Timeline
Retainer case studies publish after 90 days of engagement data; audit case studies land sooner.

What you can verify today

The record
$50M+ deployed across 15 years. The screenshots above are from accounts Carlos personally ran, walkable at campaign level on any call.
The product
This site is the demo: run it through Google’s PageSpeed test right now. Sub-second loads, no bloat.
The guarantees
3+ documented leaks or the audit is free · no-show meetings never billed · 48h SLAs with timestamps. Operational promises, never revenue promises.
Pricing

Every engagement starts with an audit,
credited in full if you continue within 60 days

Founder’s pick
Tracking and measurement
$497

The same checks other firms charge $2,000 to $5,000 for. Most of the work is automated, so the price is $497.

  • GA4 + GTM configuration teardown
  • Pixel and CAPI deduplication check: are you counting the same sale twice?
  • Consent mode and attribution review: is privacy compliance eating your conversion data?
  • Every finding priced in distorted revenue
  • In your inbox in 48h: recorded video walkthrough + prioritized fix list
100% credited within 60 days3+ documented leaks or it’s free
Pay $497 and start now → Book a 15-min call 24–48h · read-only access, we never need edit rights · keep the fix list either way Wise · Card · PayPal · 100% credited
Paid Ads Senior Audit
$1,000

Where the money went, what it should have bought, and the fix order, in your account’s own numbers.

  • 30-day spend forensics, campaign by campaign
  • Structure and bidding autopsy
  • Creative fatigue map + test plan
  • Prioritized fix list with $ impact each
  • Recorded Director-level walkthrough
100% credited within 60 days3+ documented leaks or it’s free
Pay $1,000 and start now → Book a 15-min call 48–72h · no lock-in · many buyers simply run the fix list themselves Wise · Card · PayPal · 100% credited
Local SEO and AI search
$497

Where you show up in Google Maps, search results and AI answers for the searches that bring you customers, and what to fix first.

  • Technical crawl + Core Web Vitals
  • Local 3-pack and maps-grid position check
  • AI-Overview citations on 10 money queries
  • Content decay map
  • The 90-day plan, priced and ordered
100% credited within 60 days3+ documented leaks or it’s free
Pay $497 and start now → Book a 15-min call 24–48h · white-hat only · honest 4–12mo timelines Wise · Card · PayPal · 100% credited

Retainers run month-to-month at full rate, from $597/mo. No annual lock-ins, no exit fees. Every retainer starts with an audit; nobody skips the diagnostic. Discounts exist for prepay (never above 15%), plus three founding-client slots per service: 25% off list, traded for named case-study rights, gone when filled. Websites ship from $1,997 on a 7-day Launch tier; Total Search components run $997–$2,997/mo (all three together $4,497/mo; Maps and Local plus Organic Growth take 10% off) under the same no-lock-in rule. Audits are priced per brand (all your ad channels included, not per account): $497 covers a brand under ~$15k/mo spend, $1,000 Senior covers higher spend or 3+ channels. Every audit is delivered within 48 hours of access.

Carlos Benavides, founder of Barlo Digital and Director of Paid Media and Performance
About us

Who runs your account

I’m Carlos Benavides, founder of Barlo Digital and Director of Paid Media and Performance. Fifteen years in direct-response, $50M+ in lifetime ad spend, and a Computer Science degree that means your tracking gets built by hand, not by a freelancer who half-breaks your pixel.

I’ve run 31 ad accounts simultaneously: Hasbro’s Southeast Asia marketplace stores, US D2C brands, international finance brands. I know exactly what spread-thin looks like from the inside, and Barlo Digital is built to be the opposite. The pattern never changes: fix the measurement, feed the algorithm clean data, test creative at volume, and show the client the arithmetic.

Most agencies split those jobs across three people, and the handoffs are where efficiency dies. Barlo Digital is built the opposite way: a director runs your account, the work is done at senior level, and nothing gets handed down to a junior. The people who set the strategy are the people in the account every day, and they are who you talk to. Read how Barlo Digital works, including how our Field Notes are researched and checked.

Meta · Google · TikTok Server-Side GTM and CAPI GA4 · implemented by hand GoHighLevel B.S. Computer Science US hours · worldwide Verify me on LinkedIn ↗
Book a 15-min call → Month-to-month at full rate · no lock-in · cancel anytime
After the audit

If you continue, we fix what the audit found
and manage the account month to month

  1. Audit
  2. Measurement Rescue
  3. managed ads · lead response · web · SEO
  4. monthly optimization and quarterly growth reviews

Every long-term engagement at Barlo Digital starts the same way: the audit documents what’s actually limiting growth, a fixed-scope project fixes it, and only then does ongoing work make sense. Measurement Rescue rebuilds the data layer. Managed paid media scales on clean numbers. Lead response, landing pages, CRO, and SEO/AI visibility each ladder back to the same outcomes: measurement clarity, lead quality, conversion, and compounding growth.

Nothing locks you in, which means everything has to keep earning its keep. Retainers are re-won every 30 days with a weekly scorecard that shows spend against revenue, with ongoing director-level oversight, not a junior handoff. And the longer an engagement runs, the more it compounds: creative learnings bank, seasonal data accumulates, tests stop repeating themselves. That history is worth more than any contract clause, to both sides.

Credited 100% toward any project or retainer within 60 days

Frequently asked questions

Why is the tracking audit only $497 when everyone else charges $2,000+?

Because most of the checks are automated, which keeps the price at $497. The judgment isn’t automated. Software tears the account apart; a director reads the output and records your walkthrough. The $2,000 firms are billing you their manual hours. You get the same depth (pixel health, GA4 events, CAPI deduplication, consent mode) in 24–48 hours, with every finding tied to the revenue it distorts. And it’s credited in full if we work together within 60 days.

I run ads on more than one platform. Is it per account?

No. The audit is priced per brand, and one fee covers all of that brand’s ad channels (Meta, Google, TikTok) plus its tracking. The $497 tier covers a brand under roughly $15k/mo in total spend; the $1,000 Senior tier is for higher spend, three or more channels, or Performance-Max-heavy accounts, genuinely two to three times the analysis. Separate brands are a separate audit each (with a discount if you bring several). Both credited 100% toward a retainer.

What actually happens after I pay?

You pay, then a 2-minute checklist walks you through granting read-only access to your ad accounts / GA4 / GTM (or Search Console for SEO). The 48-hour clock starts the moment access is confirmed, not at payment, since we can’t audit what we can’t see. Within 48h we send a 10–15 minute walkthrough video plus a prioritized fix list, every finding tied to the revenue it distorts. No call needed to get it. If you then want us to fix or manage it, you book a call and the $497 credits 100% toward a retainer within 60 days. No card on file, nothing auto-renews.

Do you promise results?

No, and be careful with anyone who says yes. Ad performance depends on your offer, your market, and your economics. What we guarantee is operational: audit delivered within 48h of access, response systems live in 48h, no-show meetings never billed, and every claim we make cited to your account’s real numbers.

Why month-to-month? Every other agency wants 6–12 months.

Lock-ins protect agencies from their own results. Month-to-month at full rate means we have to re-earn the retainer every 30 days. That pressure is good for you. If you want a discount, prepay a quarter or a year (5–15%); the work is identical.

I already have an agency. Why would I buy an audit?

As a second opinion. That’s exactly what it’s built for. You don’t fire anyone to find out where the money leaks; you hand the findings to your current team and watch what they do with them. If your agency is good, the audit proves it for $497. If it isn’t, you found out for $497 instead of another quarter of retainers.

Whose results are those screenshots?

Accounts Carlos personally ran in in-house and agency roles over 15 years, redacted where clients asked. They’re shown as the founder’s work history, not as clients of this firm. On a call he’ll walk through any of them at the campaign level, including what went wrong before it went right.

How is Director-level work this affordable?

Structure, not corners. Our cost base is built differently: no account-manager layer to fund, and the routine checks are automated instead of billed to you as manual hours. You work directly with the director and the seniors doing the work, and the margin those savings free up goes into your creative volume instead of overhead. The SLA timestamps on every deliverable are how you keep us honest.

What does “3+ documented leaks or it’s free” actually mean?

Exactly what it says: if an audit can’t document at least three fixable revenue leaks (each with a screenshot and priced in the dollars of revenue it distorts, so a nitpick never counts toward the three), you get the $497 back, no forms, no argument. It’s a safe promise for us to make: roughly half of mobile sites fail Google’s own speed test alone, and most ad accounts fund broken tracking. The guarantee isn’t bravado, it’s statistics.

Can you really deliver a website in 7 days?

The Launch tier, yes, because the pipeline is systematized: competitor teardown, copy you approve before build, licensed imagery, one revision round. Growth and Flagship run 2–3 weeks. The gate never moves: if it doesn’t score 90+ on Google’s own speed test, it doesn’t ship.

Do you guarantee SEO rankings?

No, and nobody honest does. Growth phase is 4–12 months; you see the work log and the movement monthly: rank deltas, maps-grid positions, AI-overview citations. Month-to-month billing keeps the pressure where it belongs: on the results, not the contract.

Next step

Start with an audit

Any $497 audit, or the $1,000 Senior Audit, is credited in full if we work together. And if we can’t document at least 3 revenue leaks, you don’t pay. Worst case: you keep the recorded walkthrough and a fix list you can execute without us. Pay for the audit, follow the 2-minute access checklist, and your walkthrough and fix list arrive within 48 hours of access. No call needed, and no card kept on file.

Delivered 24–48h after you grant access · built on the process behind a $381,910 month on $100,175 spend

Button didn’t open your mail app? Write direct: [email protected]