Find the leak in your funnel before you spend another dollar on ads.
Nine questions about your own business. The score appears on this page the moment you finish, along with the single leak costing you most. Nothing is gated behind a call and nothing is gated behind a payment.
Every question is one we can defend: each links to the published article and the number behind it. If you score clean, the result says so and tells you to keep your money.
How the score is calculated
Nine questions, each worth 0, 1 or 2 points. Eighteen is a clean funnel. The arithmetic is deliberately simple so you could redo it on paper and get the same answer, because a diagnostic that always returns you are leaking money is a sales prop, not a diagnostic.
Each question maps to something we published with the number attached, so you can check the reasoning rather than take our word for it:
- Phone layout and tap targets. Read the 390-pixel test.
- Speed to first reply. Median first response in home services is 42 minutes, and only 12 percent of contractors reply inside 5 minutes. Read what 10 extra minutes costs.
- Platform and analytics agreement. Meta commonly reports 20 to 50 percent more conversions than GA4 under default settings. Read why the numbers disagree.
- Daily reconciliation. Read the three numbers to reconcile.
- Creative fatigue. The warning zone is frequency 2.5 to 3.0 with click-through down 15 percent or more. Read what fatigue looks like.
- Map pack presence. The local 3-pack takes about 48 percent of clicks on local searches. Read what the three positions deliver.
- Diagnosing a cost rise. Median cost per acquisition is already up about 12 percent year over year before anything specific to your account. Read the five checks.
What the email actually contains
Your per-area score with the reason each one landed where it did, the order we would fix them in, and a direct link to the article behind every number. It is one email. There is no sequence behind it, and the address is not shared or sold.
If your score comes back clean, the email says that plainly and recommends nothing. That is not modesty. A diagnostic you cannot fail is worthless to you and embarrassing to us.
Fair questions
Is this a real diagnostic or a lead form with extra steps?
The score is computed in your browser and shown before the email box appears. You can close the tab the moment you read it and you will have lost nothing. The email exists because the on-screen version is a score and a headline, while the breakdown is long enough that people want it in writing.
Nine questions cannot possibly diagnose my business.
Correct, and it does not claim to. It finds the most likely leak from the faults we measure most often, and it points at the evidence. A real audit renders your site at 390 pixels, pulls your account numbers, and reconciles them. This is the free version that tells you whether the paid version is worth your time.
What happens to my email address?
It receives one breakdown of your own score. It is not sold, not shared, and not added to a drip sequence. Unsubscribe is one click and we honor it the same day.
What if I score well?
Then the result tells you to keep your money and the email recommends nothing. We would rather be the firm that told you your funnel was fine than the one that sold an audit to a business that did not need one.
If you can name the problem, a fifteen-minute call is faster than a diagnostic. You get a straight recommendation on the call, including keep what you have if that is the honest answer.
Free · nothing gated behind a call · your score before your email