Healthcare lead generation

Sales meetings with practice owners,
booked past the front desk.

Lead generation and appointment setting for billing, RCM, healthcare IT and staffing companies that sell to medical practices. A dedicated caller works full time on US Eastern hours, booking sales meetings with owners and administrators who fit your written criteria, each with a brief. The caller never calls patients or handles patient information. Calling starts in month 1. Programs start at $4,500 a month plus a fee from $250 per held meeting. No-shows, cancellations and mismatches are never billed.

Never billed: no-shows, cancellations, mismatches · stop at the end of any month · pilots end on their own

Medical billing and RCM companies often grow on word of mouth, and when referrals slow, the choice is to buy leads, build an in-house sales team or pay an agency. Bought medical billing leads convert at 2 to 3 percent, so winning a client costs about $4,000 (Voyant Health, January 2026). Launch Leads puts a managed outsourced program at $45,000 to $60,000 over 6 months, against $110,000 to $148,000 for an equivalent in-house SDR build (May 2026). This works differently: you fund a dedicated caller at a price fixed before you sign, and the meeting fee is charged only for held meetings you accept.

Director-led: a director sets the practice targeting with you, checks call quality and reviews every meeting against your written criteria before it reaches your calendar.

An empty medical practice front office at night: a row of empty waiting-room chairs in the dark, and a clipboard on the reception desk lit by a narrow volt-green spotlight beside a switched-off monitor
Pricing

You pay for the caller, and for meetings you accept

Programs start at $4,500 a month

Three parts, and no other fees: a monthly program fee, a one-time launch fee in month 1, and a fee for each held meeting that matches your written criteria.

Monthly program fee · paid before each month starts
  • Dedicated outbound caller: full time on US Eastern business hours, recruited, trained on your playbook and supervised by us
  • Practice data: practice records from the NPI files CMS publishes and from practice websites, hospital-owned groups filtered out, direct dials and mobile numbers for owners and administrators, email verification
  • Compliance: every number scrubbed each month against the federal and state do-not-call lists and a litigator list, live manual dialing only, calls only between 9 am and 8 pm in the practice’s time zone
  • Calling and LinkedIn: phone seats, US calling minutes, LinkedIn Sales Navigator seats
  • Supporting email, never fax: inboxes on separate sending domains, warmup, placement tests
  • Program management: qualification review of every meeting before you see it, call quality checks, a weekly report
Launch fee · month 1 only

Your practice list built from the NPI files and filtered to independent practices in your specialties and size band, the sending domains, recruiting and onboarding your caller, and the call script and written qualification criteria for you and your compliance team to approve.

Meeting fee · from $250 per held meeting that matches your criteria

Set by your market and buyer, and confirmed on a short scoping call. It includes the caller’s commission. It is a fee for a sales meeting you accept, never a fee per referral, patient or order. No-shows, cancellations and mismatches are never billed.

Pilot · 30 or 60 days

Under a spending cap you set. Total fees never pass it unless you raise it in writing, and the pilot ends on its own, with no auto-renewal.

Never billed: no-shows, cancellations, mismatches · 5 business days to dispute · stop at the end of any month

What you get

  • A caller who works only your practice list: full time on US Eastern business hours, live and manually dialed, asking the front desk for the owner, administrator or CFO, from a script you approved.
  • Criteria in writing before the first call: the decision maker (practice owner, physician owner, administrator or practice manager, CFO), the specialty and size band (for example 3 to 50 providers), independent ownership, a stated problem such as denials, AR aging, a staffing gap or system frustration, and a contract or decision window inside 12 months.
  • A written brief with every meeting: who is coming, the practice’s specialty and size, the problem in their own words, the aggregate answers they gave, such as a denial rate range or a contract end date, and how each criterion was checked.
  • No patient information, at any point: the caller asks aggregate questions only and never accepts patient names, claim details, patient AR lists or claim screenshots.
  • Your main domain kept out of it: supporting email goes out from separate sending domains, warmed up and placement-tested, and nothing is ever faxed.
  • A weekly report: calls made, conversations, meetings booked and held, and the notes from our call quality checks.
Terms

You can stop at the end of any month

  • Minimum one month. Either side can stop at the end of any month with 7 days’ notice.
  • A pilot runs 30 or 60 days under a spending cap you set, ends on its own, with no auto-renewal. Continuing takes a new signed order.
  • The monthly fee is paid before each month starts and is not refunded once the month starts. If calling stops for more than 5 business days on our side, those days are credited.
  • The meeting fee is charged only for held meetings that match your written criteria. No-shows, cancellations and mismatches are never billed.
  • You have 5 business days after a meeting to dispute it. An upheld dispute is settled by credit or refund; a replacement meeting is only ever your choice.
  • You approve the criteria, the call script and every email in writing before outreach starts.
  • The program never includes patient contact, patient information or fax campaigns, and we decline any request that would.
  • The caller never offers anything of value to practice staff, never asks a practice to refer patients or order items, and makes no promise about collections, denial rates or revenue.
  • If you want practices in Texas called, you confirm in writing before the first call that you are registered under Texas chapter 302 or exempt.

Three questions to ask any appointment-setting vendor

Ask these before you sign with anyone. Our answers are on this page, in writing:

  1. “What does my monthly fee pay for?” A retainer with nothing listed behind it is hard to judge. Here: a dedicated caller, practice data, do-not-call and litigator scrubbing, calling and LinkedIn tools, supporting email and program management.
  2. “Do I pay for leads, booked meetings or held ones?” A shared lead is sold to your competitors too, and paying per booking means paying for no-shows. Here: the meeting fee applies only to held meetings that match your written criteria.
  3. “Will your caller ever ask for or see patient information?” The answer should be no. Here: never. The caller asks aggregate questions only and does not accept patient names, claim details or patient lists.

Ask us all three on the call. A vague answer to any of them means do not buy, from us or anyone.

Frequently asked questions

How much does it cost?

Three parts: a monthly program fee, a one-time launch fee in month 1, and a fee for each held meeting that matches your written criteria. Programs start at $4,500 a month and the meeting fee starts at $250. Both depend on your market and buyer, so we confirm them on a short scoping call. A pilot runs 30 or 60 days under a spending cap you set.

Do you call patients or book patient appointments?

No. This is business-to-business calling for companies that sell to medical practices: billing and RCM companies, healthcare IT vendors and healthcare staffing firms. The caller speaks with the people who run practices, such as owners, physicians who own their practices, and administrators or practice managers, about your service. The caller never calls patients, never books patient appointments and never handles patient information. We also turn down work for DME suppliers, labs, genetic testing, telehealth marketing, pharmacy and Medicare Advantage enrollment.

How many meetings will we get?

We do not promise a number. Volume depends on your specialties, your offer and how many independent practices fit your criteria. On the scoping call we give you a planning estimate, never a guarantee, and the weekly report shows the real numbers as they come in. Signed clients come later: Launch Leads reports first signed agreements typically 60 to 120 days after meetings begin (May 2026).

What counts as a held meeting?

One the decision maker actually joined. The meeting fee applies only when a held meeting also matches the criteria you approved in writing, so a no-show, a cancellation or a mismatch is never billed, and a practice that is already your client never counts. The definitions are in the agreement, not a conversation after the fact.

Is this a HIPAA risk?

No patient information is ever requested or accepted. The caller asks aggregate questions only, such as a denial rate range, AR over 90 days or a contract end date, and never asks for patient names or claim details. We never accept patient AR lists or claim screenshots, and the caller never takes part in patient calls. You and your compliance team approve the script in writing before the first call.

Which calling rules does the caller follow?

Every call is live and dialed by hand: no autodialer, no voicemail drops, no recorded or AI voices. Calls go out only between 9 am and 8 pm in the practice’s time zone, with no more than 3 attempts per person in 24 hours, from a caller ID that takes do-not-call requests. The caller gives a real first and last name, names your company, and announces recording at the start of any recorded call. Every number is scrubbed each month against the federal and state do-not-call lists and a litigator list, and a stop request is honored on every channel and kept for 10 years. We never text without written consent you captured, and we never send fax ads.

We already buy leads. Why pay for meetings?

A lead is a name, and a shared lead is sold to your competitors as well. Voyant Health puts conversion on bought medical billing leads at 2 to 3 percent, or about $4,000 to win a client worth $7,000 to $10,000 over its lifetime (January 2026). Here the meeting fee is charged only for a held meeting, booked for you alone, with a decision maker who matched your written criteria. No-shows are never billed.

Practices are being bought up. Who is left to call?

Independent practices, and fewer of them than before. The Physicians Advocacy Institute and Avalere Health report that 63.9 percent of practices were owned by hospitals or corporate entities as of January 2026. So the list targets independent groups and filters out hospital-owned practices before the first call.

Can an outside caller talk revenue cycle?

The caller does not need to, and does not try. The caller qualifies each practice on 4 or 5 plain questions from your playbook and books the meeting with your expert, and the written brief carries the detail. The caller never promises collections, denial rates or revenue: those claims are yours to make, in the meeting you run.

Scope it in 15 minutes

Tell us which practices make your best clients, and we will tell you whether outbound calling fits your market and what a 30 or 60 day pilot under your cap would cover. We confirm both fees after the call.

Never billed: no-shows, cancellations, mismatches · stop at the end of any month
Book a 15-min call See pricing