Shopify says 212 orders.
GA4 says 147. Which is real?
A $497 tracking audit for online stores. We check your pixel, GA4 events, Conversions API deduplication and consent setup, reconcile Shopify against GA4 and Meta, and price every leak in dollars. Evidence screenshots and a fix list arrive within 48 hours of read-only access: three or more documented leaks, or it is free.
3+ documented leaks or it’s free · 24–48h from access · no lock-in
If you run Meta and Google ads, you have seen this gap. Duplicate purchase events, consent banners that never pass the signal and iOS privacy limits all push the numbers apart. Broken tracking never looks broken. It looks like “ads stopped working.” The $497 tracking audit finds which number to trust and prices every leak in your dollars, with screenshots.
Director-led and senior-run: nothing is handed to a junior, and there are no handoffs. Our founder, Carlos Benavides, has managed $50M+ in paid media and still reads search-term reports twice a week. Every finding in your audit is tied to your own account’s numbers.
What fixed tracking looks like
Work our founder, Carlos Benavides, ran in house and at agencies before Barlo Digital, and in a previous role outside it. Screenshots are redacted where a client asked or where an account is live. Barlo Digital is a new firm, so these are his professional history rather than client results the firm is claiming as its own.
The ad was never the problem
Funnel analysis on a $200 to $350 product showed checkout bleeding. Three friction steps removed and completion reached 47.6%. The ads got the credit; the measurement did the work.
Call tracking, wired by hand
The tag that turns a thumb tap on your number into a recorded conversion, plus the Conversion Linker that keeps the click ID attached so the call can be traced back to the ad that caused it. Built in the account, not briefed out.
Google recorded 1,150 conversions. The bidder optimized on 278.
In the same Google Ads account, 1,150 conversions were recorded (All conv.) against 278 primary conversions the bidder could act on. What an account counts and what its bidding learns from are not the same number, and that gap is what a tracking audit is built to find. From a previous role outside Barlo Digital.
Server-side events Meta could match again
The inherited account's Conversions API was misfiring on Add-to-Cart. It was re-instrumented with deduplication and event_id matching, reaching an event match quality of 8 or more, and the account then spent $105,215 on Meta in 30 days at 6.73x blended ROAS.
Get the free tracking checklist
Three checks that show where your platform numbers and your analytics stop agreeing, and why it costs money. No call, no pitch sequence. One email, and a reply from us if you send your site back.
Pay, grant read-only access in 2 minutes, get the walkthrough video and prioritized fix list within 48 hours of access. No call required. Credited 100% toward any project or retainer within 60 days. You’re not paying twice.
3+ documented leaks or it’s free · 24–48h from access · no lock-inWhat you get
- A source-of-truth verdict: which of Shopify, GA4, and Ads Manager to trust, and an explanation of every gap between them (normal gaps are explainable and stable; broken plumbing isn’t).
- A verdict on every pixel and tag: are you counting the same sale twice? Crediting ads for revenue they didn’t drive? Losing EU/UK conversions to a consent banner that never passes the signal?
- Each finding priced in dollars: not “best practices,” but the revenue your current setup is distorting.
- A 10–15 minute walkthrough video: watch it on your time; no meeting to sit through.
- A prioritized fix list your team can run, or hand back to us. The $497 credits 100% within 60 days.
Check the most common tracking leaks yourself
The most common leaks are visible from your own browser in five minutes. This is the level of evidence the whole audit runs on:
- Open your site in Chrome → DevTools (F12) → Network tab → filter collect. Click through a page. If /g/collect fires twice per pageview, GA4 is double-counting.
- In the same filter, any request with collect?v=1 is Universal Analytics, a platform that died in 2023. If it’s firing, nobody has looked at your tracking in years.
- Running ads? Check the Network tab for your platform pixel while browsing. Spend with no pixel firing is the most expensive leak there is.
What’s included
- 24–48h turnaround: pixel health, GA4 events, CAPI dedup, consent mode, with evidence screenshots
- Want it fixed, not just found? Measurement Rescue is a fixed project fee from $2,000 to $3,500, set before work starts, server-side signal build included
- Just need server-side tracking? The Signal Build ($1,500, one-time) puts hashed, deduped purchase events on Meta, TikTok, and Google’s servers, on infrastructure you own, instead of renting a tracking tool at $100–$350/mo forever
- Every finding shows the revenue it distorts, in dollars
$497 Tracking Audit, credited 100% against any project or retainer within 60 days · priced per brand (all ad channels included)
Want the ads run once the numbers agree? Ecommerce ad management pricing, published in full.
Before you decide: the full scope and guarantee per audit, and exactly what happens after you pay (2-minute read-only access checklist, no call needed).
Want the numbers first? Full field note: why GA4, Meta, and Shopify disagree, and which one to trust.
The math behind the leak: what broken tracking costs a $10,000/month account.
Frequently asked questions
Why is this only $497 when firms charge $2,000+?
Because most of the checks are automated, which keeps the price at $497. The judgment isn’t automated. Software tears the account apart; a senior operator reads the output and records your walkthrough. The $2,000 firms are billing you their manual hours.
What does “3+ documented leaks or it’s free” actually mean?
Exactly what it says: if the audit can’t document at least three fixable revenue leaks (each with a screenshot and priced in the dollars it distorts, so a nitpick never counts), you get the $497 back. No forms, no argument. Start below and hold us to it.
I already have an agency. Why buy this?
As a second opinion, which is exactly what it is built for. Agencies grade their own homework. Hand the findings to your current team and watch what they do with them. If your agency is good, the audit proves it for $497. If it isn’t, you found out for $497 instead of another quarter of retainers.
We already use Elevar / Littledata / Triple Whale. Doesn’t that cover it?
Tools aren’t configuration. Most broken setups we see are running a paid tracking tool that was never fully wired: deduplication half-done, consent signals not passing, event match quality never checked. The audit verifies the plumbing end to end, whatever tools are in it. And the monthly care plan afterward costs like an app but works like an analyst: a human verifies your numbers after every theme, app, or checkout change. That is exactly when tracking breaks without telling anyone.
Delivered within 48 hours of read-only access, and credited 100% toward any project or retainer within 60 days.
3+ documented leaks or it’s free · 24–48h from access · no lock-in