Shopify says 212 orders.
GA4 says 147. Which is real?
Every store running Meta and Google ads knows this discrepancy, and most are scaling spend against the wrong number. Duplicate purchase events, consent signals silently killing conversions, iOS eating up to 40% of your attribution. Broken tracking never looks broken. It looks like “ads stopped working.” The $497 teardown finds which number to trust and prices every leak in your dollars, with screenshots.
Director-led and senior-run: nothing is handed to a junior, and there are no handoffs. Our founder, Carlos Benavides, has managed $50M+ in paid media and still reads search-term reports twice a week. Every claim on this page is cited to your account’s real numbers before it reaches you.
3+ documented leaks or it’s free · 24–48h from access · no lock-in
What a fixed measurement setup actually looks like
Work our founder, Carlos Benavides, ran before Barlo Digital, in house and at agencies. Screenshots are redacted where a client asked or where an account is live. Barlo Digital is a new firm, so these are his professional history rather than client results the firm is claiming as its own.
The ad was never the problem
Funnel analysis on a $200 to $350 product showed checkout bleeding. Three friction steps removed and completion reached 47.6%. The ads got the credit; the measurement did the work.
Call tracking, wired by hand
The tag that turns a thumb tap on your number into a recorded conversion, plus the Conversion Linker that keeps the click ID attached so the call can be traced back to the ad that caused it. Built in the account, not briefed out.
Take the measurement checks and run them yourself
Three checks that show where your platform numbers and your analytics stop agreeing, and why it costs money. No call, no pitch sequence. One email, and a reply from me if you send your site back.
Pay, grant read-only access in 2 minutes, get the walkthrough video and prioritized fix list within 48 hours of access. No call required. Credited 100% toward any project or retainer within 60 days. You’re not paying twice.
3+ documented leaks or it’s free · 24–48h from access · no lock-inWhat you walk away with
- A source-of-truth verdict: which of Shopify, GA4, and Ads Manager to trust, and an explanation of every gap between them (normal gaps are explainable and stable; broken plumbing isn’t).
- A verdict on every pixel and tag: are you counting the same sale twice? Crediting ads for revenue they didn’t drive? Losing EU/UK conversions to a consent banner that never passes the signal?
- Each finding priced in dollars: not “best practices,” but the revenue your current setup is distorting.
- A 10–15 minute walkthrough video: watch it on your time; no meeting to sit through.
- A prioritized fix list your team can run, or hand back to us. The $497 credits 100% within 60 days.
Check the most common leaks yourself, right now
The most common leaks are visible from your own browser in five minutes. This is the level of evidence the whole audit runs on:
- Open your site in Chrome → DevTools (F12) → Network tab → filter collect. Click through a page. If /g/collect fires twice per pageview, GA4 is double-counting.
- In the same filter, any request with collect?v=1 is Universal Analytics, a platform that died in 2023. If it’s firing, nobody has looked at your tracking in years.
- Running ads? Check the Network tab for your platform pixel while browsing. Spend with no pixel firing is the most expensive leak there is.
Exactly what’s included
- 24–48h turnaround: pixel health, GA4 events, CAPI dedup, consent mode, with evidence screenshots
- Want it fixed, not just found? Measurement Rescue: $2,000–$3,500, flat. Server-side signal build included
- Just need server-side tracking? The Signal Build ($1,500, one-time) puts hashed, deduped purchase events on Meta, TikTok, and Google’s servers, on infrastructure you own, instead of renting a tracking tool at $100–$350/mo forever
- Every finding shows the revenue it distorts, in dollars
$497 Tracking Audit, credited 100% against any project or retainer within 60 days · priced per brand (all ad channels included)
Before you decide: the full scope and guarantee per audit, and exactly what happens after you pay (2-minute read-only access checklist, no call needed).
Want the numbers first? Full field note: why GA4, Meta, and Shopify disagree, and which one to trust.
The math behind the leak: what broken tracking costs a $10,000/month account.
Fair questions
Why is this only $497 when firms charge $2,000+?
Because the diagnostic grunt work is automated to the point where $497 is profitable. The judgment isn’t automated. Software tears the account apart; a senior operator reads the output and records your walkthrough. The $2,000 firms are billing you their manual hours.
What does “3+ documented leaks or it’s free” actually mean?
Exactly what it says: if the audit can’t document at least three fixable revenue leaks (each with a screenshot and priced in the dollars it distorts, so a nitpick never counts), you get the $497 back. No forms, no argument. Start below and hold us to it.
I already have an agency. Why buy this?
As a second opinion — that’s exactly what it’s built for. Agencies grade their own homework. Hand the findings to your current team and watch what they do with them. If your agency is good, the audit proves it for $497. If it isn’t, you found out for $497 instead of another quarter of retainers.
We already use Elevar / Littledata / Triple Whale. Doesn’t that cover it?
Tools aren’t configuration. Most broken setups we see are running a paid tracking tool that was never fully wired: deduplication half-done, consent signals not passing, event match quality never checked. The audit verifies the plumbing end to end, whatever tools are in it. And the monthly care plan afterward costs like an app but works like an analyst: a human verifies your numbers after every theme, app, or checkout change. That is exactly when tracking breaks without telling anyone.
10 audit slots a week, a real cap we hold so every audit lands in 48h. When the week is full, it’s next week.
3+ documented leaks or it’s free · 24–48h from access · no lock-in