A full-time caller on your pipeline.
No SDR to hire.
Outbound appointment setting for B2B SaaS teams, seed to Series B. A dedicated caller works your target accounts full time on US Eastern hours and books sales meetings that match criteria you approve in writing, each with a written brief. Calling starts in month 1, once you approve the script. Programs start at $5,000 a month plus a fee from $250 per held meeting. No-shows, cancellations and mismatches are never billed.
Never billed: no-shows, cancellations, mismatches · stop at the end of any month · pilots end on their own
Most early sales teams face the same choice: hire an SDR and recruit, ramp and manage them yourself, or pay an agency retainer. Published estimates put an in-house SDR at about $700 to $1,822 per meeting (SalesHive and CIENCE, 2026), and appointment-setting retainers for B2B SaaS and IT at $4,000 to $10,000 or more a month (Hit Rate Solutions, April 2026). This works differently: you fund one dedicated caller at a price fixed before you sign, and the meeting fee is charged only for meetings you accept.
Director-led: a director sets the targeting with you, checks call quality and reviews every meeting against your written criteria before it reaches your calendar.
Get the free pipeline checklist
Three checks on what happens between a meeting that is booked and one that is actually held, and where the drop-off really sits. No call, no pitch sequence. One email, and we will read your sequence if you send it back.
You pay for the caller, and for meetings you accept
Three parts, and no other fees: a monthly program fee, a one-time launch fee in month 1, and a fee for each held meeting that matches your written criteria.
- Dedicated outbound caller: full time on US Eastern business hours, recruited, trained and supervised by us
- Contact data and compliance: job-post technographics, direct dials and mobile numbers, email verification, do-not-call and litigator scrubbing
- Calling and LinkedIn: dialer seats, US calling minutes, LinkedIn Sales Navigator seats
- Supporting email: inboxes on separate sending domains, warmup, placement tests
- Program management: qualification review of every meeting before you see it, call quality checks, a weekly report
Your account list built from job-post technographics, the sending domains, recruiting and onboarding your caller, and the call script and written qualification criteria for your approval.
Set by your market and buyer, and confirmed on a short scoping call. It includes the caller’s commission. No-shows, cancellations and mismatches are never billed.
Under a spending cap you set. Total fees never pass it unless you raise it in writing, and the pilot ends on its own, with no auto-renewal.
What you get
- A caller who works only your accounts: full time on US Eastern business hours, live and manually dialed, from a script you approved.
- Criteria in writing before the first call: titles, company fit and stated need, agreed with you, so “qualified” means the same thing to both sides.
- A written brief with every meeting: who is coming, what they said they need in their own words, and how each criterion was checked.
- Your main domain kept out of it: supporting email goes out from separate sending domains, warmed up and placement-tested.
- A weekly report: calls made, conversations, meetings booked and held, and the notes from our call quality checks.
You can stop at the end of any month
- Minimum one month. Either side can stop at the end of any month with 7 days’ notice.
- A pilot ends on its own, with no auto-renewal. Continuing takes a new signed order.
- The monthly fee is paid before each month starts and is not refunded once the month starts. If calling stops for more than 5 business days on our side, those days are credited.
- The meeting fee is charged only for held meetings that match your written criteria. No-shows, cancellations and mismatches are never billed.
- You have 5 business days after a meeting to dispute it. An upheld dispute is settled by credit or refund; a replacement meeting is only ever your choice.
- You approve the criteria, the call script and every email in writing before outreach starts.
Three questions to ask any appointment-setting vendor
Ask these before you sign with anyone. Our answers are on this page, in writing:
- “What does my monthly fee pay for?” A retainer with nothing listed behind it is hard to judge. Here: one dedicated caller, contact data and compliance, calling and LinkedIn tools, supporting email and program management.
- “Do I pay for booked meetings or held ones?” Booked means you pay for no-shows. Here: the meeting fee applies only to held meetings that match your written criteria.
- “How do I stop?” Here: at the end of any month, with 7 days’ notice. A pilot ends on its own.
Ask us all three on the call. A vague answer to any of them means do not buy, from us or anyone.
Frequently asked questions
How much does it cost?
Three parts: a monthly program fee, a one-time launch fee in month 1, and a fee for each held meeting that matches your written criteria. Programs start at $5,000 a month and the meeting fee starts at $250. Both depend on your market and buyer, so we confirm them on a short scoping call. A pilot runs 30 or 60 days under a spending cap you set.
Why a monthly fee instead of paying only per meeting?
Because the caller, the data and the tools cost the same whether a month goes well or not. Without a monthly fee, a vendor has to price that risk into a higher meeting fee or cut the work when meetings are slow. Here the monthly fee pays for the caller, data, tools, email and program management, and the meeting fee is charged only for meetings you accept.
How many meetings will we get?
We do not promise a number. Volume depends on your market, your offer and how many accounts fit your criteria. On the scoping call we give you a planning estimate, never a guarantee, and the weekly report shows the real numbers as they come in.
What counts as a held meeting?
One the prospect actually joined. The meeting fee applies only when a held meeting also matches the criteria you approved in writing, so a no-show, a cancellation or a mismatch is never billed. The definitions are in the agreement, not a conversation after the fact.
We tried lead gen before. The meetings were junk: curious tire-kickers, wrong titles.
Junk meetings usually come from billing per booking with no written spec. Here your criteria are written down and approved before the first call, every meeting arrives with a written brief showing how each criterion was checked, and you have 5 business days after a meeting to dispute it. An upheld dispute is settled by credit or refund.
How is this different from the AI SDR tools?
Those tools automate volume, and volume without verification burns lists and brands. Here a person calls, live, from a script you approved, and every meeting is checked against your written criteria before it reaches your calendar. It is slower per touch on purpose.
Our product is complex. An outsider can’t pitch it.
Correct, so we don’t. The caller books the meeting and hands you the context; you run the meeting. Every script and email is approved by you before anything goes out, because it goes out under your name.
What do you need from us to start?
Your ideal customer profile, your calendar and a 30-minute call to agree the criteria. In month 1 we build the account list, set up the sending domains, recruit and train your caller, and send you the script and written criteria to approve. Bring the profile of your best current customer.
Tell us who your best customers are, and we will tell you whether outbound calling fits your market and what a 30 or 60 day pilot under your cap would cover. We confirm both fees after the call.
Never billed: no-shows, cancellations, mismatches · stop at the end of any month