A full-time caller on your target accounts.
Capability calls, not a list of names.
Outbound appointment setting for B2B manufacturers and industrial suppliers. A dedicated caller works your target accounts full time on US Eastern hours and books capability calls with purchasing, engineering, operations and plant decision makers who fit criteria you approve in writing, each with a written brief. Calling starts in month 1, once you approve the script. Programs start at $5,000 a month plus a fee from $250 per held meeting. No-shows, cancellations and mismatches are never billed.
Never billed: no-shows, cancellations, mismatches · stop at the end of any month · pilots end on their own
If your new accounts have come from trade shows, independent reps and RFQ portals, adding outbound calling usually means hiring a salesperson or paying an agency. Published estimates put an in-house sales development rep at about $700 to $1,822 per meeting (SalesHive and CIENCE, 2026). Agencies that sell to manufacturers price a dedicated rep at $5,250 to $14,750 a month on 6-month terms (Alleyoop, checked October 2026) and a caller shared across up to 5 clients at $4,995 a month (RhemaVox, 2026). This works differently: a dedicated caller works only your accounts at a price fixed before you sign, your sales engineers stay on discovery and quotes, and the meeting fee is charged only for held meetings that match your criteria.
Director-led: a director sets the targeting with you, briefs the caller on what you make and who buys it, checks call quality and reviews every meeting against your written criteria before it reaches your calendar.
You pay for the caller, and for meetings you accept
Three parts, and no other fees: a monthly program fee, a one-time launch fee in month 1, and a fee for each held meeting that matches your written criteria.
- Dedicated outbound caller: full time on US Eastern business hours, recruited and supervised by us, and trained on your processes, materials, certifications and RFQ process before the first dial
- Contact data and compliance: manufacturer contact data for the roles you target, direct dials and mobile numbers, email verification, do-not-call and litigator scrubbing
- Calling and LinkedIn: click-to-dial seats, US calling minutes, LinkedIn Sales Navigator seats for manual outreach from real profiles
- Supporting email: inboxes on separate sending domains, warmup, placement tests, and your postal address and a working opt-out on every email
- Program management: qualification review of every meeting before you see it, call quality checks, a weekly report that counts RFQs received as well as meetings
Building your account list from manufacturer company and contact data, minus your current customers and your reps’ and distributors’ territories; setting up the sending domains; recruiting your caller and training them on your processes and certifications; and writing the call script and qualification criteria for your approval.
Set by your market and buyer, and confirmed on a short scoping call. It includes the caller’s commission. No-shows, cancellations and mismatches are never billed.
Under a spending cap you set. Total fees never pass it unless you raise it in writing, and the pilot ends on its own, with no auto-renewal.
What you get
- A caller who works only your accounts: full time on US Eastern business hours, live and manually dialed, trained on your processes, materials, certifications and RFQ process before the first dial, and working from a script you approved.
- Criteria in writing before the first call: the industries and company sizes you sell to, and whether you want OEMs or end users; the roles that count, from purchasing and sourcing to plant management, operations and the engineering lead for the part family; and a stated need that fits your capabilities and order sizes, such as an open or upcoming RFQ, re-sourcing, a capacity shortfall, a quality or lead-time problem with a current supplier, or a new product.
- Your reps and distributors protected: their accounts and territories, and your current customers, are written into the exclusions before the first call, so the caller never works them.
- A written brief with every meeting: who is coming and their role, the part family, the current supplier and the RFQ timing, what they said they need in their own words, and how each criterion was checked.
- Email first, then a call: supporting email opens the conversation from separate sending domains, warmed up and placement-tested, so your main domain stays out of it.
- A weekly report: calls made, conversations, meetings booked and held, RFQs received, and the notes from our call quality checks.
You can stop at the end of any month
- Minimum one month. Either side can stop at the end of any month with 7 days’ notice.
- A pilot runs 30 or 60 days under a spending cap you set and ends on its own, with no auto-renewal. Continuing takes a new signed order.
- The monthly fee is paid before each month starts and is not refunded once the month starts. If calling stops for more than 5 business days on our side, those days are credited.
- The meeting fee is charged only for held meetings that match your written criteria. No-shows, cancellations and mismatches are never billed.
- You have 5 business days after a meeting to dispute it. An upheld dispute is settled by credit or refund; a replacement meeting is only ever your choice.
- You approve the criteria, the call script and every email in writing before outreach starts.
- Commercial, non-defense product lines only. We do not take defense or ITAR product lines, and the caller never sees drawings, specifications, RFQ packages or controlled data.
Three questions to ask any appointment-setting vendor
Ask these before you sign with anyone. Our answers are on this page, in writing:
- “What does my monthly fee pay for?” A retainer with nothing listed behind it is hard to judge. Here: a dedicated caller trained on your processes and certifications, contact data and compliance, calling and LinkedIn tools, supporting email and program management.
- “Do I pay for booked meetings or held ones?” Booked means you pay for no-shows. Here: the meeting fee applies only to held meetings that match your written criteria.
- “Will your caller see our drawings or RFQ packages?” Booking a capability call does not need them. Here: never. The caller works from what you make and what it is for, and we take commercial product lines only.
Ask us all three on the call. A vague answer to any of them means do not buy, from us or anyone.
Frequently asked questions
How much does it cost?
Three parts: a monthly program fee, a one-time launch fee in month 1, and a fee for each held meeting that matches your written criteria. Programs start at $5,000 a month and the meeting fee starts at $250. Both depend on your market and buyer, so we confirm them on a short scoping call. A pilot runs 30 or 60 days under a spending cap you set.
How many meetings will we get?
We do not promise a number, and we never promise buyers who are ready to sign. Volume depends on your market, your offer and how many accounts fit your criteria. On the scoping call we give you a planning estimate, never a guarantee, and the weekly report shows the real numbers as they come in.
Engineers don’t take cold calls.
Many prefer email first: 59% of technical buyers prefer email for a first contact from a vendor and 22% a phone call (TREW and GlobalSpec, 2026). So supporting email goes out first and the call follows, and the caller also reaches purchasing, sourcing and plant managers, not only engineers.
Our work is technical. An outsider can’t explain it.
Correct, so the caller does not try. Before the first dial they learn your processes, materials, certifications, capacity, lead times and RFQ process, enough to tell a design-in meeting with an engineer from a re-sourcing meeting with a buyer. They book the capability call and hand you the context; your sales or applications engineer runs the meeting.
Our sales cycle is too long for a monthly program.
Long cycles are normal: Alleyoop puts the average manufacturing sales cycle at about 130 days, citing Focus Digital (2025) and Gartner (2024). So the program is judged on held meetings and RFQs received, not closed deals, and we suggest the 60-day pilot. We also ask how fast you return quotes, because in MFG.com figures cited by SimplyAsk (2026), 86% of manufacturers said they had lost deals to slow quoting.
We sell through reps and distributors.
Then their accounts and territories are written into the exclusions before the first call, along with your current customers, and the caller never works them. A meeting with an account your rep or distributor owns does not match your criteria, so it is never billed.
Do you take defense or ITAR work?
No. We take commercial, non-defense product lines only. Defense and ITAR product lines are out of scope. The caller books meetings from what you make and what it is for, and never sees drawings, specifications, RFQ packages or CRM fields that hold controlled unclassified information. If a program ever needs the caller to handle drawings, specifications or controlled data, we stop calling it.
What will the caller say, and what will they never say?
In the first 10 seconds: their real first and last name, your company name and why they are calling. After that, only the talk track and claims you approved in writing. The caller never discusses prices, never closes, never takes payment, and never states a certification, tolerance, capacity or country-of-origin claim you have not approved. Caller ID shows a number you are authorized to use, never a spoofed one, and it rings back to a live person. A call is recorded only when every party agrees.
How do you handle do-not-call lists and calling hours?
We scrub every mobile number against the national Do Not Call Registry at least every 31 days and against a litigator list, and call company lines and published direct dials first. Calls go out between 9am and 7pm in the prospect’s time zone, Monday to Friday, never on holidays, with at most 3 attempts per number in 24 hours. A stop request is honored at once and kept for 10 years. We never use an autodialer, prerecorded or AI voice, ringless voicemail or texts. Texas, Arizona, Utah, Washington and Mississippi stay off your list until you confirm in writing whether you must register there.
Tell us what you make, who buys it and which accounts your reps and distributors already cover, and we will tell you whether outbound calling fits your market and what a 30 or 60 day pilot under your cap would cover. We confirm both fees after the call.
Never billed: no-shows, cancellations, mismatches · stop at the end of any month